Chefgood /
HEALTHYTASTY
Food commonly gets put into the ‘healthy’ basket, or the ‘tasty’ basket. It’s either good for you or delicious, but never both. So, the daily dilemma is always, ‘Do I eat tasty, or do I eat healthy?’
WHAT’S THE PROBLEM?
People were constantly having to compromise with their meal choices for breakfast, lunch, dinner and snacks. Being a brand that could deliver meals that tasted great and were actually good for you put Chefgood in a unique position to create a ‘category of one’ within a competitive context.
WHAT WE FOUND
So, we created a brand-new category of food that did both. Now you could have tasty and healthy at the same time. No more choosing one or the other. No more compromising on what you eat. To help us bring this to life, we developed a distinct and ownable phrase that became the answer to the problem, positioning Chefgood as the solution.
For when you want something Healthy Tasty. Chefgood.
WHAT WE DID/UNCOMMON THINKING