Fantastic Furniture /
FAN’FUCKN’TASTIC
The Australian furniture market is littered with players, all competing on price and not much more. Already known for its fantastic price and package deals, Fantastic Furniture wanted to stand for more.
WHAT’S THE PROBLEM?
For Australians, Fantastic Furniture brings affordable style to their home and makes quality living accessible to all. With this in mind, we identified a unique cultural truth as a platform, one that only Fantastic Furniture could own.
WHAT WE FOUND
We drew on the unique Australian way we like to have fun with the English language. Ironically, one of those words is ‘fantastic’, more to the point fan’fu@kin’tastic. It gave us the perfect space to own part of our cultural vernacular and create a truly memorable campaign.
WHAT WE DID/UNCOMMON THINKING