JAC T9 /
JAC OF ALL TRADES

The automotive market is choc-a-block in Australia with over 50 brands and at least another 12 coming in 2025. Launching JAC and driving sales before the onslaught was crucial to their success.

WHAT’S THE PROBLEM?

Utes are Australia’s first and second best-selling cars, which is why JAC wanted to launch their range. With JAC being an unknown Ute brand, we knew tradies might think twice. So, we needed to make the JAC Ute feel part of the Aussie tradie culture.

WHAT WE FOUND

With the name JAC, we couldn’t resist. It already had that Aussie twang written all over it. Keeping the name front and centre, ‘JAC of all trades’ was developed as our brand platform. Building on this, we then created a very Aussie version of the catchy and well-loved track, ‘Hit the Road Jack’

WHAT WE DID/UNCOMMON THINKING

JAC_1x1_Whole Lotta Ute.png
JAC_1x1_Beauty and Beast.png
JAC_1x1_Harden The Truck Up.png

HOW WE WENT/UNCOMMON RESULTS/THE WOW

JAC launched to market in December 2024.