MG Retail /
THE ART OF EOFY
Come May and June, it’s wall-to-wall EOFY Sales. It’s everywhere and in your face, with many car brands playing a part in the retail fiasco. MG wanted to do it in a way that stood out yet stuck to its premium guns.
WHAT’S THE PROBLEM?
With so much economic uncertainty, Australians were watching what they spent like never before. Keeping an eye on value for money presented an opportunity for MG with a sales pitch that packed even more value into their cars.
WHAT WE FOUND
We built on the craftsmanship and artistry that goes into MG cars, appealing to those who appreciate style and design. With the idea of moving pieces of modern art, we created the ART OF THE EOFY SALE, enabling car buyers this level of finish at never-before-seen prices.
WHAT WE DID/UNCOMMON THINKING