SPOTIFY /
Spotify Education
Spotify is the world's leading music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world. Looking beyond their usual marketing efforts, Spotify needed a solution to drive sign-ups.
THE WHY
With celebrities and influencers talking about the product and how they incorporated it with their daily activities, the users were able to resonate and grasp the benefits of Spotify. The campaign garnered almost 25mill content impressions across 340k eyeballs. Engagement rates of 2% of Instagram and 3% on YouTube proved that the audiences resonated with the campaign.
THE WOW